Sometimes people are not who they appear to be-literally. Verify business and personal contacts.If you question images seen in a news article, research it yourself with an image search extension. Fake news! Unscrupulous “news” sources have been known to use false images in stories to distort narratives.There are many reasons you might want to investigate the veracity of an image you find on the web… With so many people posting images of themselves on social media and elsewhere, sometimes a person’s face can unwittingly wind up on a McDonald’s ad in China Image search can help you track how far and wide that promotional image has spread. For instance, let’s say you included a picture of a new product in a press release. Content marketers who want to measure the impact of images used in their campaigns.Photographers, digital artists and designers who want to know if their proprietary work is being used without credit, consent, or in inappropriate ways.Use an image search extension to find all the places where an image is presented. Why do people perform reverse image searches? Reasons vary, but there are typically two types of objectives: Track images across the web Reverse image search is the process of using an image as the starting point of your search to learn more about the picture, where it came from, or its subjects.

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